FRAGRANCE

People Think Kim Kardashian Copied Britney Spears’s Idea to Make a Unisex Fragrance

People Think Kim Kardashian Copied Britney Spears’s Idea to Make a Unisex Fragrance

People Think When Britney Spears announced her new fragrance, Prerogative, her fans immediately started to celebrate what she described as a “fragrance for all” — a gender-neutral perfume (more on that problematic description in a second). Less than two weeks later, when Kim Kardashian sent out a tweet teasing hernext fragrance — a “unisex” scent — the timing raised a few eyebrows. As Kris Jenner would say, this is a case for the FBI.

As Spears explained to Celebrity Trends, Prerogative is based on her cover of the song by Bobby Brown, a 2004 banger that reminds the world that Spears is the master of her own destiny. “Prerogative is a fragrance for all of my fans, women and men,” she explained. “I wanted to create a fragrance that says ‘be whoever you want to be — no labels, no judgment.’ None of us are defined by one thing.

“Although Spears’s scent is already available, Kardashian West’s is still a ways away. “Working on a unisex fragrance late night tonight. Coming out in the fall,” she tweeted on July 24, which prompted a number of Twitter users to suggest she got the idea from Spears.

Kardashian’s detractors regularly accuse her of copying her beauty-business rivals. She’s been criticized for starting KKW Beauty to “compete” with Kylie Cosmetics; she’s been slammed for ripping off Rihanna when KKW introduced more shades, just like Fenty Beauty. This new comparison to Britney likely won’t be the last time Kim is accused of copying others, but this time around, it seems like fans are mainly suspicious about the timing of Kim’s announcement in relation to Britney’s latest drop.

It’s also worth noting that all fragrance is gender-neutral. Any human being can wear a scent, and all (OK, most) human beings prefer to smell good. Especially if that scent is released by Kim Kardashian or Britney Spears, you can bet people all over the world, of all genders, will be lining up to purchase. And like 40-shade foundation ranges, gender-neutral fragrance isn’t exactly an original idea. Still, it helps push the conversation forward, so if Kim Kardashian and Britney Spears want to throw their weight behind inclusivity, we’ll take it.
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