Jaclyn Hill Shares the Secret to Her Best-Selling Palette
Jaclyn Hill has been making major changes over the past three months, but you might not have noticed them. Although the YouTube star has been open about personal life on her popular channel over the past eight years, Hill is re-inventing herself while the ring lights are unplugged and the cameras are off.
“It’s not so much about product or collaboration or what you guys will see,” she tells Allure. “Reinventing myself is definitely more of an inner thing. It’s me on my journey of happiness and not caring as much about what other people think of me, just doing whatever it takes for me to be happy and independent.”Shutting down her channel or changing the content on it to, say, a cooking channel is definitely not on her itinerary, though. “Could you imagine Cooking with Jaclyn?” she jokes. “Oh god, watch me burn the kitchen down.”
One of the subtle tweaks she’s made off-screen is wearing less makeup. In the past, she considered herself as someone who went all-or-nothing with makeup. Taking her tutorials on contouring and smoky eye looks into account, this should come as no surprise to the millions of people who have watched them. “If I didn’t have 45 minutes to sit down, I wouldn’t do my makeup,” she says. However, Hill has been looking to her sister Rachel Barkules for tips on scaling back on her full-blown routine, and she admits that she’s adjusting to seeing herself with her newfound no-makeup makeup look. “Now I sit down for five to six minutes and just throw a little something on,” Hill adds. “I don’t always have to do fake lashes.” Instead, she focuses on concealer, cream bronzer, and mascara.
If I didn’t have 45 minutes to sit down, I wouldn’t do my makeup.
Surprisingly, Hill hasn’t hopped on the lash extension train to save the step of expertly gluing on falsies, and she doesn’t plan to. Reason being? The way she sleeps. “Everyone has told me that if you’re a side sleeper, that totally destroys lash extensions after a couple of nights,” she says. “I literally sleep on my face, on my stomach, so I know they’d be so wonky, curled up, and falling out, so I’m like what’s the point? You literally have to sleep like a mummy.” As a fellow side sleeper, I wholeheartedly agree.
One major thing that hasn’t changed for Hill since becoming one of the most recognizable faces in YouTube’s beauty community is that she’s always wanted to create makeup. Having her own line was a dream of her prior to starting her YouTube channel. “When I worked at M.A.C., I would go around, look at the new products, and constantly test out the shadows, the blushes, and everything that came in,” she recalls. “I was like, ‘Ugh, I wish they would change this or this because it would be a little bit better.'” She’d also take note of the products customers complained about, returned, and requested.
This discerning eye has come in handy not only for her blockbuster collaborations like Becca’s Champagne Pop highlighter and Morphe’s Jaclyn Hill palettes, but also as she works on finally putting out her very own line, which has been in the works for the past four years. (She hasn’t officially revealed when it’s launching.) “I got a good feel over those four years of what the average everyday woman was looking for in her beauty products and her beauty routine,” she adds. “I feel like it helped step me up for developing products that not only I love but others love, as well.”