Fenty Beauty Launches Flyliner, Its First Liquid Eyeliner, as Part of Moroccan Spice Collection
Fenty Beauty Launches RiRi is on a roll. Since launching Fenty Beauty last year, Rihanna hasn’t stopped launching one fire product after another. This summer alone, she’s already in the process of releasing her second summer beauty collection, which at long last includes a Fenty Beauty eyeliner.
Rihanna announced Fenty’s Beauty’s forthcoming Moroccan Spice Collectionyesterday on Instagram and the world proceeded to, justifiably, freak out. After the initial blinding joy at the gorgeous spice market-inspired eye shadow palette, RiRi has redirected our attention to a part of the collection that may have flown under-the-radar: Fenty’s first-ever liquid eyeliner.
Along with the rest of the Moroccan Spice collection dropping July 6, Flyliner ($20) will hit shelves at fentybeauty.com, Sephora, Harvey Nicols, and Sephora in JC Penney. Not surprisingly, Flyliner sounds like something you’ll want to make a makeup bag staple: “A hyper-saturated, water-resistant liquid eyeliner.” The formula marries the ease of a sharp-tipped liquid pen with that smooth glide you get from gel formulas (a low-key beauty miracle). No wonder Flyliner is dubbed “Rihanna’s Favorite” on Fenty’s website.
What makes Fenty Beauty’s products so covetable isn’t just the killer formulas. Coming from the queen of gorgeous aesthetics, Fenty’s packaging is just as pretty as what’s inside it. For Flyliner, Fenty’s signature geometric packaging also means added functionality with an easy-to-hold triangle shape. The real feat of engineering lies in the super-tapered eyeliner tip, which RiRi “perfected…with all eye shapes in mind,” to create needle-fine lines or bold flicks.
Given the fact that Flyliner is Fenty’s first eyeliner, we’re guessing this one will stick around even if the limited-edition Moroccan Spice palette eventually vanishes. Still, it’s certain to sell-out fast. Mark your calendars for July 6.