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Eda Levenson Shares Her Process Behind Designing the Coolest Nail Art with TNT’s Claws

Eda Levenson Shares Her Process Behind Designing the Coolest Nail Art with TNT’s Claws

Beautycon 2018 in Los Angeles marked the final stop for the #ClawsUp pop-up mani salon truck. Television network TNT teamed up with nail artist Eda Levenson aka Lady Fancy Nails, who created bespoke nail art based on each of the series’ five main characters, to promote the second season of Claws. The series stars Niecy Nash as a salon owner in Florida and follows her motley crew of manicurists who navigate organized crime and money laundering. The #ClawsUp truck was sponsored by indie nail polish brand Floss Gloss and kicked off in June at Herald Square in midtown Manhattan. It offered fans complimentary manicures with nail art designed by Levenson. At the Essence Festival two weeks ago, TNT announced that Claws has been signed on for a third season.

Allure spoke with Levenson who chatted about her design process for the #ClawsUp project, as well as celebrating nail art as an art form, supporting indie businesses run by women, her ride-or-die products, and why base coat is the always the answer.

Eda Levenson: This is our second year working with Claws, which is based on the TV show around a group of women that run a nail art salon, who are super amazing, eclectic, and dynamic. Our primary mission this year was to find the top nail artists in the cities we were touring and bring in their talent and showcase their work because Claws and nail art are rooted around artistic expression. We started in New York and launched a store there, then we went to Essence Fest in NOLA and now we’re in L.A.

 

How did each of the characters inspire the nail art?

EL: The nail art designs are inspired by the five different characters from the show. What my mission was in creating that is I wanted each nail art to look distinct and feel like the personality of each of the characters. Desna (Nash) is the super boss and so I wanted to show her richness and royalty. And Polly (Carrie Preston), who is one of my favorite characters, is really feminine and kind of floral but with these really vibrant poppy colors. Virginia (Karreuche Tran), the fire nail, is super young, a millennial and just really hot, while Quiet Ann (Judy Reyes) is graphic and Jennifer (Jenn Lyon) is inspired by birds of paradise and this feathery feel, like her hair and her vibrancy.

What was your design process for creating the nails?

EL: I had to go through a full design process. I created mood boards for each character. The research was based around their looks and from there I did a range of designs. Then I sent it to TNT and gave them about four looks, and asked: “which ones do you feel is the best?” They gave me two options and we tried to narrow it down from there.

What are the top nail trends this season and what do you predict for the next?

EL: What’s interesting about nail art is that it’s a long-standing and rich art form. I think some of the trends that we’re seeing now are nail art looks that have been happening for a long time now. For instance, we’re seeing a lot of nail piercings, which have been around from the very start and it’s now just becoming more popular. It’s doing the crossover, so that’s something I’m excited about. I’m definitely seeing a lot more maximalist nail art, really conceptual stuff and 3D nail art.

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