BFF Mascara:Colourpop Is Launching Its First-Ever
Have you ever layered on Colourpop No Filter Foundation, swiped on a Colourpop Ultra Satin Lipstick, finished the look with a Shayla X Colourpop gloss topper, and wondered, Damn, why can’t I coat my lashes in Colourpop mascara? Good news: Starting January 24, you can.BFF Mascara Colourpop
BFF Mascara Colourpop
BFF Mascara Colourpop is expanding into the world of lashes with BFF Mascara, a volumizing and lengthening formula that the brand promises will remain flake-free all day. It describes the formula as one to “instantly lift lashes while volumizing and lengthening in the blackest black,” adding that, “the unique twisted nylon fiber brush is shaped to comb through each lash from root to tip, delivering a buildable look that never clumps.” As of launch, BFF Mascara is only available in blackest black. But the company is named Colourpop for a reason so we have a feeling this won’t be the only shade for long. And like the rest of the brand’s collection, it’s also super affordable at only $8 per tube.
Fans are already fawning over the launch on Colourpop’s Instagram comment section: “I can finally have an all Colourpop routine!” and “Finally!” pretty much sums up the all-around sentiment.
Following up on its earlier announcement, ColourPop reveals that the new BFF Mascara will come in a rainbow variety of shades in addition to the classic “Black on Black.” The six head-turning colors include “Left on Red,” “Kiss N’ Teal,” “Pink Inc.,” “Blue Ya Mind,” “Golden Boy” and “Purple Prose.” Take a look at each shade in the gallery above.
BFF Mascara Colourpop
Like the original black shade, these colorful mascaras will also retail for $8 USD each. Expect to pick up your favorites exclusively at ColourPop.
Well-loved for its affordable eyeshadows and lipsticks, ColourPop has continued to expand its product offering by announcing the launch of its new mascara.
Named the BFF Mascara, the latest addition to the makeup brand promises to lengthen and volumize lashes while also giving them an instant lift. Packaged in a travel-friendly tube, the mascara is designed with a twisted nylon fiber brush that’s constructed to comb through each lash from the root to the tip.
Priced at an accessible price point of $8 USD, the BFF Mascara will become available at ColourPop’s website on January 24.
ColourPop is associated with a certain brand of mysticism — one that leaves people wondering how it can sell its highly pigmented formulas and innovative textures (remember the first time you felt the velvety Super Shock Highlighter?) at such affordable prices. This dreamy confusion was also present when I first tried the newest addition to the ColourPop family — the BFF Mascara in Black on Black, which left me thinking, “Damn, that’s good.”
I pulled the hourglass-shaped spoolie from the tube, and wiggled it from the root to the tip of my lashes. The first swipe pumped up the volume on my straight, wispy lashes that point downward and separated them perfectly. Subsequent swipes lengthened without ever clumping together. The result looked like straight-up lash extensions.
The BFF Mascara lives up to the brand’s promises: it lengthened, lifted, and volumized my lashes. I’ve worn the mascara for approximately eight hours, and I have yet to see it flake (though, it did smudge slightly under my bottom lashes after a few hours). How ColourPop managed to sell a mascara this good for just $8, I’ll never understand.
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